Inside the Tech Powering Your Streaming Obsession — With Conviva CEO Keith Zubchevich

Channel: Alex Kantrowitz

Published at: 2024-05-20

YouTube video id: 6bkf6eCaWuk

Source: https://www.youtube.com/watch?v=6bkf6eCaWuk

Let's look behind the scenes of how the
internet offers streaming that's as good
as TV and websites that handle massive
surges in traffic with ease, creating
incredible consumer experiences in a
fascinating deep dive into the strength
of the web sponsored by Conviva here
live exclusively on YouTube. And we're
joined today by a special guest, the
president CEO and the fifth Beatle
founder of Conviva, Keith Keith
Zubchevich. Keith, welcome to the show.
Great, thanks Alex. It's great to be
here. Thanks for having me. A great to
have you here and often times on the
internet we talk about these big
moments, right? Things like streaming a
playoff game on Peacock and everybody's
like talking a little bit about the
business implications, what does it mean
for cable? And they gloss right over the
fact that the fact that we are able to
even watch this on streaming is kind of
like a small miracle. And so that's why
I'm so excited to be able to speak with
you today is because we're going to talk
about exactly what goes in to delivering
these experiences. So for anyone who's
ever watched something streaming live on
the internet, you're probably coming
across the technology that we're going
to talk about and this is just a fanta-
fantastic and fascinating case and
explanation of how this stuff works and
how you're able to have these
experiences. So why don't you take us
into that playoff NFL playoff game on
Peacock and talk about how this was able
to stream in a way that, you know,
mirrors the quality of TV because
without that this stuff would not be
happening. Yeah, I know it's a it was
actually a really big event. Not not
just a big event by size, but a big sort
of milestone event because you know, it
really was a signal that the the
streaming marketplace is the new TV
medium. You know, we Conviva started 16
years ago, 17 years ago measuring video
on the internet and not even I mean, we
were just really measuring video in web
pages. That was it. And to think now, 16
years later that a broadcast company as
big as NBC would only stream a an NFL
playoff game. I mean, you think about
NBC and the NFL. People think Super
Bowl, they think big big time television
shows, right? Big time television
sporting events. The fact that they put
it on Peacock only was a massive massive
event in again, by size and complexity,
but also the statement around how
streaming is here to stay and is
actually supplanting television as the
preferred medium to watch content. I
mean, obviously television's going to be
around a long time and television has a
place and people will always watch what
I would call television, but I think the
value of streaming and and the number of
viewers and consumers that have now made
the switch to streaming was validated as
a new strategic medium by both NBC and
NFL. It was a lot of fun. Uh but I don't
think people fully understand how hard
that is. Right, exactly. People just
think it's the same
Yeah, you moved it from traditional
television coax cable to my home to my
internet. What how how's that any
different? Because people think it's
just the television broadcast pushed out
over the internet as if it's that simple
and it's not. Um the way to think about
the difference between television and
streaming is television is a single
broadcast to everyone, meaning there's
no personalization. You have to watch it
on your TV at a very specific point in
time and that's it. Streaming, you're
watching it on any device you want to
watch it on and you're watching it
anywhere. Like I could go out in my
backyard and watch it on Wi-Fi, right?
Just that fact alone requires the
broadcaster to deliver the game in an
entirely new way. It's a massively
complex, you know, everyone's session by
the way, think of it this way.
Everyone's session watching that NFL
game is a unique session. So NBC has to
build out 20 million unique viewing
sessions as opposed to broadcasting a
single signal that everyone on the other
side has to watch at the same time and
in the same way. So the complexity of
streaming an NFL game and NFL did a
phenomenal job
job with it is massively complex and I
don't think people will ever fully
appreciate how hard it is to stream
anything, but to do a large live event
like an NFL playoff game was just was
incredible and they did it they did it
well and it went off without a hitch and
we were really proud to be a part of it.
So you're talking about millions of
different streams and I'm sure every
stream is different device that they're
catching this on, different bandwidth
constraints or not.
So how did they how do you then work
with a company like or an organization
like the NFL to make sure that that goes
off smoothly? Yeah, well the number one
thing about flipping from television to
streaming is everyone's stream is
unique, right? Even your bit rate, the
the rate at which consuming the bits to
watch that game are very from everyone
else's. So the so everyone is a unique
viewer in the streaming version of an
NFL game versus one of many in a
television broadcast.
In that, it's also the ability for NFL
and NBC
to see the quality that everybody's
getting in real time by the way, right?
Cuz it cuz any anything on the internet
we've we're all consumers, right? We're
all watchers of games, we're all
consumers of of retail apps.
Everything we do as a society now is on
the internet. So when when you say
buffering
everybody knows what buffering is. Yeah.
Everybody knows what pixelation is,
right? So all these early terms are now
part of our
our vocabulary as consumers and so as as
NFL and NBC push that game over
streaming
the key is high quality because if
everyone's stream through the through
the internet is unique and the internet
is, you know, not built for for that
type of business, the quality of the
consumer's experience can vary as well.
Just like it's everyone's unique
viewer everyone's experience can be
unique. So NBC deploys Conviva so that
in real time they're able to see
everyone's session, right? Cuz in the
old days of television, I just have to
see my satellite link singular. I have
to see my broadcast output, you know,
singular. I'm just managing a few links.
Now now NBC is managing and monitoring
20 million links and they have to see
all 20 million at the same time and they
have to see it in real time because if
you and I have a problem, they need to
know that because now the game is not
watchable. So Conviva provides that
ability to monitor
all of those sessions from from NBC's
source all the way out to the device to
make sure that as the as the the game is
going off, they're able to to measure,
monitor and and control what everyone's
experience is so that they can make sure
that as they move from television, which
is a massively high quality medium, to
streaming, they have to hold the TV
quality experience and that's what
Conviva helps them deliver in real time
is seeing their consumer experience in
real time and making adjustments as it's
happening so that they're able to get
through and solve anything hitting a
viewer of that game.
So take us through the process a bit
because I'm I'm pretty fascinated by
this. Like the fact that they're able to
monitor all this stuff and then be able
to adjust on the fly and help continue
to deliver this amazing experience. I
mean, I've I've been watching
you know, sports on live streaming. I
was just watching on Max watching the
NHL and NBA playoffs on two devices in
the same house at the same time, crystal
clear quality. It's it's pretty amazing.
Like if you told me that that was cable,
I would believe you, but it's coming
over the internet and the the quality is
is unbelievable. And it requires I
imagine some triaging, right? Where like
something goes wrong cuz stuff always
goes wrong on the internet, they're able
to identify it and respond. So if you
could take us through the process a
little bit just to give us a sense as to
what a network will do in order to be
able to keep that connection crystal
clear, it would be really interesting.
Like what happens when there's a
problem? What happens next? Yeah, so so
first of all, I'll contrast it with
television. Televisions are are dumb
receiving devices, right? They just
receive signal and then decode it onto
the screen. That's it. There's no
there's no back channel, there's no
conversation back of did I get it? Did
it work? Television just assume that
it's going to work. In streaming,
everyone's device that you watch a
streaming on any any IP delivered device
has the ability to send data back. So
the good thing is is now the
communication becomes bidirectional,
which is critical because anyone who's
pushing any business or any business
over the internet, whether it's a video
product like NBC with the NFL game or
even your apps, right? Everyone has the
same challenges when they go to buy
shoes on an app as you'll hit delays and
you'll hit buffering. The good news is
all those devices are throwing data back
to the source of the people that are
trying to serve that digital product. So
Conviva essentially captures all of that
sessionized data leaving the device,
basically telling NBC during the game
what the consumer's experience is as
they're watching So NBC's looking at the
20 million devices again, aggregated
from Conviva. We collect all the session
data from the client side and we ship it
back to NBC in a in a knock dashboard.
You talk about operations, network
operations. So they're able to look at
their their entire audience and the
experience everyone's having and be able
to drill down if like there's an iOS
problem or if there's a problem in a
specific geo like, you know, New York.
They can actually identify as the entire
audience is watching where the pockets
of problems are and be able to drill
down and say, okay, what's the problem?
Is it something I can fix at the source
level? Is it something that when they
call in, I have to tell the consumer,
hey, you know, get to a better signal,
right? Because the ability to understand
and know what is happening with your
consumer's experience means you can
react to it in real time as well.
Whether you fix it or you just know and
you can tell the consumer what to do
when they're frustrated and they can't
watch the game. The worst outcome,
whether you're NBC or you're Nike or
you're United, the worst outcome is that
you have a consumer that's having a
problem interfacing with your product
and you don't know why. First of all,
you don't know
and then when they call, you're like, uh
reboot. Right? The old In the end That
works more often than you think.
So NBC by deploying Conviva can see the
the the session data coming out of the
client side and what's happening in that
video consumption experience and then be
able to react in real time at scale,
which is a it's again very hard thing to
do pulling off a large streaming event.
Conviva's technology has solved a very
hard problem, which is is to provide
operations teams with a census level
view of their consumer's experience in
real time. Yeah, I feel like the turn it
on and turn it off and turn it back on
is like the go-to advice from IT. And it
does work sometimes, but when you're
delivering like, let's say the Olympics
or the NFL playoff game streaming, it's
just not going to cut it. And so then
when let's say they have a problem they
can fix, is that just, you know, does it
mean that they just deliver it at
somewhat of a lower quality so that's
able to stream? Or like, where do where
do you end up making the adjustments to
be able to deliver the game, you know,
despite the external problems that you
might have? Well, let me put it this way
because it's really important to have a
system like Conviva because any digital
business, when you're pushing something
over the internet, all the complex
pieces of that chain, Right. there's 220
trillion different combinations of
things that affect you as a consumer
when you do anything on the internet.
Everything from the device side,
software code level, something that's
going on with your battery, all the way
through to connections through the
internet, all the way to source, right?
Whether it's something that's happening
at the encoder level.
Between the origination and you
consuming anything on the internet,
there's 220 trillion different
combinations of things that can affect
your quality. So, that's the that's the
scale of problem that internet
businesses are tackling when they
deliver. So, the good thing is that we,
you know,
any one of those 220 trillion NBC can
diagnose because they see through
Conviva what the what the problem is.
And again, it can be they fix an
encoder, they can go in and expand
capacity, they can call a CDN and just
say, "I need more capacity in New York",
for example. Or if it's all the way at
the device side, they can roll back
apps, right? So, if it's an app problem,
they can roll that back so that they're
clearing a bug at at the software level.
Or if it is something that's you and me
just 17 different devices running at the
same time and we're on a low bandwidth
signal, "Hey,
how about you turn off some some of the
things sucking up the bandwidth? That'll
that'll help clear your problem." So,
depending on what the problem is,
as Conviva has a motto, "Be the first to
know, be the first to know why, and
leave no consumer behind." That's what
NBC deploys when they look at their
their their broadcast. Their their
internet uh streaming broadcast. Yeah,
it's pretty cool. And this is something
that's been running and Conviva's been
running for 16 years. 16 years. And it
sort of reminds me of like, you know, an
overnight success made over that you
know, a decade plus. And it did we are
in this moment where we're starting to
see like companies like Nvidia, for
instance, working on a solution then the
internet catches up with it and all of a
sudden it's like the one of the most
important companies in the world. And I
wonder if you can talk a little bit
about the journey of why
uh this was a problem that you picked or
your company picked 16 years ago. Before
we had even the idea of streaming a
playoff game 16 years ago wasn't even
like a conception yet because it was
like something that our brains couldn't
think of the way that the internet was
working. Uh but now we can do it. So, if
you could talk a little bit about that
evolution, it would be great to hear how
this business cuz anybody who's paying
attention, anyone who's watching this
channel is thinking about how do
businesses uh get to the right place in
the right time? And this is like a a
decade plus of of skating to where the
puck is going. So, I'd love to hear your
perspective on it.
You know, it's interesting because when
we started the company 16 years ago, and
I call myself the fifth fifth Beatle
founder because, you know, there were
four um
guys way smarter than me coming out of
Berkeley and Carnegie Mellon that are
the original founders coming out of
academia that had a concept. And I'll
give you the concept cuz that'll
probably shed light onto where we are 16
years later. The concept was that anyone
who puts a business on the internet can
now measure it. So, the the whole value
of Conviva was not really just around
video. It was just the concept that as
businesses could put their business on
the internet that it becomes a
bidirectional communication link and you
can measure the performance of your
business in an entirely new way.
When So, when we started the company and
then the first thing we chose was video.
And as you people probably listening
would say, "16 years ago, was there even
video on the internet?" And and there
really wasn't a lot of it. And so, we we
really we we picked video not for the
sake of the size of the business on the
internet because there frankly, outside
of web pages, there wasn't a lot of
business on the internet way back then.
It was really just email and web pages.
And we chose video because if you talk
about measuring the quality of a
consumer's experience on the internet,
what better than video? Cuz you could
see it with your eyeballs, right? There
was no subjective measure of whether a
packet was delivered on time and I need
some internet performance monitor to
show you the the impact. We could
literally just show video was either
high quality and you could see it or it
was buffered and low quality resolution.
So, it was a very easy thing for us to
show that we could measure in real time
and give people the ability to make
adjustments.
So, we started with that as a as a as a
selection. And then video started coming
to the internet. So, we we looked very I
mean, there was a there was a founding
thesis that video would ultimately come
to the internet and that internet was
not built for video and that we would be
there to help, you know, sort of measure
the the quality of video through the
internet because it's very different
than email and and sort of packet
delivery. But that's a separate session.
So, we picked video for that reason and
and video started to grow and we built
this massively high-powered platform
measuring just video quality.
Then, you know, sort of television
started announcing, broadcasters started
announcing that, "Hey, we're going to
start moving our content to the
internet." Netflix became one of the
largest broadcasters in the world and
winning Oscars and Emmys and all of a
sudden now the internet is the new TV
medium. That's why I said even the NFL
game was really a validation of
television is now moving to the
internet. And we were there to measure
it the whole time.
Now, we looked up after 16 years of
measuring premium quality video and have
7 billion sensors in the world today
collecting quality for a for myriad of
premium broadcasters in real time right
now. Um so, we we we picked our head up
and said, "Hey, interesting dynamic has
happened since we started measuring just
video." And that is
all companies have a internet product
now. And I define an internet consumer
product as an application, for example,
right? So, when we started measuring
video for streamers, there was no Nike
app. Matter of fact, the app economy
didn't even exist.
So, companies were still brick and
mortar. Companies were still just
web.com, come to the web website and
order from there.
But now we've moved to a true digital
economy, which means almost every
company in the world today has a digital
consumer interface that is a primary
source of business, right? Same thing
with television and streaming.
Television used to be the primary
consumer interface, now streaming apps
are the primary consumer interface. So,
so television's
uh uh digital product is a streaming
app. But now all companies have a
streaming app. They all companies have
their version of a digital consumer
interface and and Conviva's premise is
still the the same
that if you're going to put a business
on the internet, you can now measure it
in real time.
The thing that that Conviva is very
unique doing is we show, for example,
Disney, we show them their entire
audience. NBC, we show their entire
audience. Nike can now see their entire
consumer
buying audience in real time so that
when they go announce a sale or they
announce something new, it's nothing
more than the NFL exclusive game. You
have a mad rush of people that come to
your your digital product and you need
to make sure that they have a great
experience. Whether you want them to
watch the whole game or you want them to
buy a pair of shoes, the the the time to
value is absolutely critical for all
digital businesses, which means you have
to have an economic differentiator
around speed. I have to know what my
consumer's experience is and I have to
be able to adjust to it in real time at
internet scale, right? So, that's again
the the premise that we started the
company is the very same one today. It's
just that we now see a a new digital
economy in which every digital product
on the internet has the exact same
problem. And that is you're affected by
the delivery of anything over the
internet, you need to be able to measure
it and you need to be able to respond at
scale in real time.
We did it in video, but now we we're
excited because we can do it for any
digital business today because here's
the thing as consumers, and I'll throw
this sort of wet blanket out there. Most
of the time
when you have a bad experience on an
application or a digital product,
most of the time they don't even know.
They don't even know. And that's why
when you call their call center, they
say reboot.
Right. Reboot. You know, recycle, turn
this on, turn this off. It's not that
that's the way to do it. They just don't
know. They don't see it. And when you
call a Conviva publisher, they'll look
and say, "Oh, this is your problem."
That's the difference. That's the
difference between having a real-time
connection of as an operations team to
your digital business, that real-time
connection is really hard. And we've
solved that challenge and we're excited
about pushing this out to all digital
businesses.
Yeah, it's so interesting because and
with digital businesses, you know, they
put something on sale and next thing you
know, the internet goes there in mass
and crashes the server and the big
opportunity is gone. And it's pretty
fascinating that the same technology
that's being used to make sure that
let's say streaming a football game or
watching the Olympics or something else
being streamed to you online is also now
being used for publishers to make sure
that they can handle that traffic in
that surge similar to like a big
streaming event and make sure it goes
smoothly. And you chose an interesting
word because most people think crash,
right? Cuz crash Oh, it crashed. But if
you think about like the AT&T outage,
right? That one that just happened a
couple months ago.
Outages actually make the press. Why?
Because there's not many of them
anymore, right? The internet is actually
built, even though it's an inefficient
medium and there's a lot of complexities
and a lot of shared links. If people,
you know, really understood what the
internet was comprised of, it would be
no surprise that any business on the
internet is hit with challenges.
But the fact is there's actually not a
lot of outages that cause the issues
that you and I have as consumers.
Right. They're not, you know, black box
outages. The the issues that most
digital business have on the internet
are congestion issues, transient issues,
little flare-ups, little death of a
thousand cuts that cause delays or that
cause something not to come back
correctly or that cause something to
freeze.
Those are the things that are not outage
based and that most companies have
absolutely no visibility on. So, when
NBC runs Conviva, it's not as if they're
trying to catch outages. They've built a
massively scalable, high available, you
know, capable you know, a network.
They're actually looking for congestion
issues. They're looking for the little
things that outages don't cause that are
actually seven times more impactful to a
consumer experience. Outages happen once
for every one issue caused by an outage,
there's seven times the the incidents,
what I call them, because they're not
outages, congestion issues. Slowness,
sluggish, you know, buffering, things
that just cause that something not to
work properly. So, that's that's the
thing that I think people need to
understand is that your experience
issues are not because something broke.
It's just because something wasn't sized
properly. And well, how do they know
what what to do? They don't. They don't
see it.
It's like when you're at a cart or
you're you're trying to shop and the
thing is just moving so slowly, that's
the moment where you're like, "I'm out
of here. I'll get it later." And then
rarely do you actually go back and get
it. So, It happens to me all the time. I
go to shop with my cart, I go to pay,
and there's nothing in there.
Well, it's not an outage. Like, there's
no outage there. That's just That's just
something went wrong in the workflow.
Right.
But here's the difference. If If If
you're not deploying a
a massively scalable con- client-side
telemetry solution like you even you
don't know. And you're losing consumers
all the time. Keith, can I ask you is is
this technology available to digital
publishers? And And do they know about
it? Because so often I'll try to read
news on like a local news site, and that
stuff takes forever to load. And then it
break The links all break.
Um is this something that you can use to
help the news industry? Cuz by God, they
need it.
We can help anybody. So, the good news
about this is if consumers are listening
to this, like, post Conviva. Buy
Conviva. Because
again, I'm a consumer. And you'd be
surprised how many times I actually send
a note and say, "Hey, here's the link to
to what we do. Let's have a
conversation." Cuz I'm not just
complaining as a consumer. I know what
you're up against. And I know that
there's no tools out there that help you
do this. So, the the fact is that
there's Conviva out there now that can
service any business. So, we've invested
in our technology so that we don't just
do video. We do all digital surface
areas. So, whether it's an application,
a website, or any other digital device,
we can help instrument that and give any
business the ability to see in real time
what's happening. So, as consumers, you
know, if I could have a rise of
consumers say, "Hey, you need Conviva
because I'm sick and tired of not being
able to get what I need from your your
site." I'd love that. Or just digital
businesses understanding the technology
is available now. You know, we we we
like to say, you know, Conviva's proud
of the fact that streaming became
television because they were able to
create a television experience. If
streaming came to the internet and the
and the experience was terrible, people
would still be watching NFL on
television. Why? Because I don't need to
watch it in streaming. I had a great
experience on television. And if it if I
go to the internet and it's worse, why
do it? And digital businesses have to
answer that same question. If you're
going to do something in a digital way,
don't make it a bad, challenging
experience and then tell people, "Oh,
it's digital. It's just It's the nature
of the business." It doesn't have to be
that way.
Right? Companies can solve this
challenge, and Conviva can help them.
So, yes, this is available to any
digital business that wants to make sure
that they see their consumers'
experience as it's happening and can
react because they know why. And they
can make adjustments. And through this
whole conversation, I'm hearing like
millions of data points. I'm hearing the
overwhelming amount of data trying to
pinpoint exactly what's going wrong and
share that with the client. And
I've been wondering like, can AI help
you know, help with the delivery of this
service? Help your service become more
effective? And then also, tell me a
little bit about like how you view
explainable AI because there can be AI
that helps you know, with the processes
and and gets in there. But oftentimes we
don't really know what it's doing. So,
how do you understand exactly what's
happening there? Yeah, no, that's a
great That's a great question cuz AI is
a really big buzzword right now. People
people think By the way, let me let me
go all the way back to your original
your original question, which was that
this is a lot of big numbers. Right.
Right? Cuz because you you think about
the number of devices in the world
today. There's literally billions. Like
I said, just measuring video, Conviva
has 7 billion sensors in the world
today.
And they're throwing off session data,
which is the equivalent, and I'll put it
in people in terms people can
understand, it's like the Fitbit of your
device, right? So, you think about if
you're a Fitbit, you know, you
understand what Fitbit is or the ring,
whatever you use, that thing is
constantly measuring your body. That's
what I would label as operational
session data. It's very valuable. It's
very different than your age, for
example, right? So, if you think about
demographic data, it's numbers that
don't change, and they're just singular
numbers. Your age, your income, where
you live, male, right? Those are all
single-digit numbers. Operations data is
the data generated from your body on a
continuous basis. That's what systems
throw off, right? So, anytime you're
measuring systems, which in a digital
world, systems serve the digital
product, that's a lot of data. You think
about the number of devices people are
consuming things on digital in the
digital world, you're talking tens of
billions, hundreds of billions of
devices in the world throwing off
session data. It's a massive amount of
data. So, let me just start there. It is
massive. And so, companies that are
trying to help or solve the challenge
with understanding connecting my
operations team to my internet scale
session data coming from clients,
they go, "Well, that's too much data for
me to try and make sense of. Let me use
AI. Let me just put AI over this massive
repository of data to see if I can make
sense of it."
That's a challenge because we call that
black box AI, which means it's a bunch
of data you put in and AI puts out a
number. How do you know? How do you know
that that's what's happening in your
audience? Explainable AI gives you
something, but then also gives you the
ability to drill down to to fix it and
see it. Show your work, for lack of a
better word. So, Conviva leverages AI as
well. Over the top of, you can imagine,
4 trill- We collect 4 trillion events a
day. Every day, 4 trillion events come
into Conviva.
That's a lot of data. Right? We use AI
as well, but we use AI over the top of
anomaly detection. So, when when that
much data is coming in, because we're
computing in real time all of that data,
a human can't see 20 million sessions,
right? NBC can't see 20 million streams
and then see when something goes wrong
in one. AI is scanning those 20 million.
And it gives you an alert. So, AI would
have a an NBC would have an alert fire,
"Hey, this changed by 5%. You should
look at it." But the difference is now
you can click down to see, "Ah, it gave
me the problem, but I'm able to go down
and see, okay, there's the the root
cause of that problem." That's
explainable AI. I was able to see what
AI told me, and then I drilled down and
and saw it and was able to fix it. I I I
was able to explain what AI gave me.
Black box AI just says, "Hey, this is
the problem." As if, okay, I'm going to
take your word for it. Right? That's
where AI AI is massively powerful.
But uh
left unto itself and and being the
solution,
there's terms like hallucinations,
right? AI has hallucinations, right? It
It reads data that's wrong. It doesn't
quite understand the context, right?
There's no sys- systematic approach to
the data. So, it's trying to just crunch
a bunch of stuff and come out with a
singular answer. So, there's a lot of
reasons and a lot of ways AI is not the
answer, right? It's going to be the
wrong answer.
Um and Conviva has solved a lot of that
by the fact that we we when we collect
the data, we standardize it in a very
similar way. We we we compute over the
top in in real time. And then we use AI
to help with that much data, not be the
source of an answer. Yeah, that's so
crucial.
Definitely. I mean, everybody talks
about, okay, AI, throw AI in and then
the problem is solved. But unless you
know exactly what that AI is doing,
you're in trouble. And this idea of
having it explain what it's seeing is is
so important. So,
um obviously it's like good that you
guys are ahead of the curve on that. All
right, let me end with this one.
Um
You guys saw into the future in 16 years
ago knowing that video would become
uh you know, crucial area to to view on
the internet, view content on the
internet, and not just text. Uh where
what Where are we going to be in 16
years from now? Is like my entire cable
bundle going to be streaming over the
internet? Or I mean, obviously that's
like a business model question as well
as a technology question. But as someone
so close to it, I'm curious what you
what you think in terms of where we're
going. Yeah, well, one, I think um for
sure, we're going to be getting more and
more streamed content to to us as
people. And I say to us because it'll be
through a myriad of devices now, right?
You're You're talking about today it's
any device that supports video. You
know, tomorrow could be your
refrigerator. Tomorrow it could be
virtual screens. Tomorrow could be, you
know, a VR, right? You could create
entire VR rooms in your house, for
example. So, the futuristic perspective
is that more and more both content as
well as everything we do as consumers
will be internet delivered, right? So,
that's why
businesses being out in front of this
wave, solving the challenge of consumer
experience now is like a wild west land
grab for the business of tomorrow,
right? So,
the more that you can build a great
quality of experience for consumers that
know when I come to your business, I I
get there, I get what I need, it's
accurate, I know it works, and I and I'm
done in a very efficient way. Cuz
technology should be about increasing
efficiency. It should help my life be
simpler, not more complex. So, as
businesses lean into that and create
consumer experiences that are more
efficient and simple, and they're able
to respond, then you can start serving
more, right? You Then then all of a
sudden, you're not just serving video,
or you're not just selling shoes. You
You become a marketplace, right? So,
again, the the the what we're doing now
is proving the concept of a digital
economy in a digital world and an
internet served, you know, a society.
From there, it will only become
exponentially larger. It will become
exponentially, you know, more complex.
And And by the way, the winners will use
quality of experience and the ability to
connect to your consumer, not your
systems, right? I I don't need to be
managing servers. I need to know what
your experience as a consumer is. I need
to start there. Cuz I'm just managing
servers, I'm missing what you're
experiencing. The winners in the new
world, 10 years from now, will be the
ones that are acutely attuned to exactly
what my consumers are experiencing and
I'm responding and I'm reacting and I'm
servicing them in real time.
Speed as an economic differentiator the
future of any digital business as Work &
Viva says, we can help you solve that by
bringing you together bringing your
operations team
together in real time with your consumer
and helping you react in real time so
that you can prepare for that new world
where
you know, it's going to be massive
growth and new opportunities for all of
us.
Fascinating stuff. Well, Keith so great
to have you on the show. Thank you so
much for joining and we'll definitely be
following the journey from here.
Absolutely. I look forward to it. Thanks
for having me.
Thanks for being here. All right,
everybody. Thank you so much for
watching. We'll be back on the feed with
some more content fairly soon. We'll see
you then.