Brian Balfour: The #1 Question Every AI Product Manager Must Answer

Channel: aiDotEngineer

Published at: 2025-07-18

YouTube video id: xcsVkDelNis

Source: https://www.youtube.com/watch?v=xcsVkDelNis

And uh but hopefully at the end I'll uh
relieve that stress a little bit with
some ideas and solutions for you. So I
need everybody to just think for a
second, reflect on the past 45 days and
think about all the possible things that
have gone on in our industry and all the
product launches. Let me highlight just
a few for you. But none of that matters.
None of it matters unless you answer
this question. What do I build and why
will it win? Your competitive advantage
will come from what is uniquely yours.
these three things, your data, your
functionality, and your understanding of
unmet customer needs, not the AI itself.
So to recap, to win an AI besides being
stressed out, right, is to answer what
are your unmet customer problems? That's
always been a part of product, right?
The second is what AI capabilities can
solve those problems in novel ways? What
proprietary data can power those
solutions?